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  • Digital Marketing
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Digital Marketing

Content Creation & Management

At its core, advertising has always been about telling a story to sell a product. Today, the selling and the storytelling are so intertwined that it’s difficult to discern where one ends and the other begins. Audiences expect brands to support them throughout their purchasing journey with entertainment and information in real time. As a result, brands need to create content on a massive scale and deliver it when and where consumers want it.

Content Strategy Services

Delivering the right content to the right audience at the right time starts with an integrated content marketing strategy. One that combines existing brand research, linguistic profiles and audience listening programs to help identify what content you should provide, what current assets you can leverage across media and what content you need to create. Just as important as the what, is the how: How will you distribute the content from a technical perspective? How will it get created – by internal resources or third-party content providers? How will you inspire audiences to share your content? And how will your content be found? Finally, a solid content strategy considers the where: Where does your audience hang out? And where does it make sense to publish your content across bought, earned and owned media?